Marketing strategy for your business
A marketing strategy is a full document that answers who to sell to, what, through which channels and how much to spend. It includes market and competitor analysis, a target audience profile, positioning, channel choice, a budget with a media plan, KPIs and a step-by-step action plan. It suits a business that needs a plan for the year, not just 90-day priorities. Price on request — it depends on the number of business lines, markets and research depth.
Who it suits
( + ) A good fit if
- The business is growing and gut-feel decisions no longer work
- You’re entering a new market, niche or country
- You’re planning an annual marketing budget and want to justify every euro
- You need a document your team and contractors can work from
( − ) Not a fit if
- You need an answer to one question — choose a consultation
- You need priorities for the next 90 days — a strategy session is enough
- There’s no capacity to implement the plan — start with ongoing support
What’s included in the strategy
- ( 01 )Market and competitor analysis
- ( 02 )Target audience and their jobs
- ( 03 )Positioning and key messages
- ( 04 )Channels, budget and media plan
- ( 05 )KPIs and measurement
- ( 06 )Step-by-step action plan
What you get
( Outcome )- Strategy document with the reasoning behind each decision
- Media plan and budget allocation
- KPIs for the team and contractors
- Step-by-step action plan for the year
How it works
- ( start )
Brief and intro
We go through the business, goals, numbers and constraints and agree on scope and price.
- ( analysis )
Research
Market, competitors, audience, current channels and analytics.
- ( alignment )
Check-in
We agree on positioning and direction before detailing the plan.
- ( document )
Strategy and plan
Channels, budget, media plan, KPIs and the action plan.
- ( meeting )
Presentation
We walk through the strategy with you and your team.
How much is a marketing strategy
- ( Price )
- Fixed after the brief — before work starts
- ( Depends on )
- Business lines, markets and research depth
- ( Payment )
- 50% at the start, 50% after the presentation
- ( Meetings )
- Brief, check-in and presentation
- ( Companies )
- Invoice and completion act on request
Updated: · Payment, Rescheduling and Refund Terms
Questions about the strategy
( 01 )How much does a marketing strategy cost?
Price on request: it depends on the number of business lines, markets and research depth. We fix it after the brief, before work starts — with no extra charges without your approval.
( 02 )How is it different from a strategy session?
A strategy session is one 2.5–3 hour meeting and a concise 90-day plan. A marketing strategy is a full document with market, competitor and audience research, a media plan, KPIs and a plan for the year.
( 03 )Who implements the strategy?
Your team and contractors. For oversight add ongoing support; for execution — the Tovsteniuk agency.
( 04 )Can we start with a session and order a strategy later?
Yes — often the best route: the session sets priorities, the strategy gives the detailed plan and budget.
Send a request
Leave your contacts — I’ll reply within a business day and we’ll agree on a time. No payment on the site.
- Free rescheduling up to 24 h before
- Cancellation less than 24 h before — deposit is non-refundable
- Invoices and completion acts for companies on request
Thank you, request received
I’ll message you on Telegram or call within a business day to clarify the request and agree on a time and format.
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